How to write a descriptive article on the web

This is a method of systematic writing on the Internet, including description, presentation of the article and ideas. It is given to us by web editing expert Scott Smith in an interview for the Search Engine Guide.

Method rules

1) Write naturally.

The most common mistake when writing a page for the Web is using a neutral style, even if written for a large company. On the contrary, you need to be personal, write the way you want, and express what you feel. Natural is what readers love most.

Please note that the article should always be written for the reader, not for search engines.

2) Title care

The main thing in the article is the title. The headline advertises the page, it should be catchy. Creating good titles is a challenge, a game to play to ensure your site is promoted. A good headline is a phrase that makes you want to read an article and choose it from others.

3) Define content

Scott Smith has a very formal method for determining the content of an article.

You take a sheet of paper that you bisect with a straight line running from the top to the bottom of the sheet .
In the left column, provide a list of each interest in the user of what you describe.
In the right column, make a list of each characteristic of what you want to present to it.

Do it without any order, as it comes to mind and without any choice, do whatever you think, even if it seems insignificant.

Then, in the list of interests, determine which is best. Use the title of the article. Then use the percentage list to compose the part in the order you want. Then use the property sheet to populate it.

After that, you should ask yourself whether you need to create one page or several.

4) Ability to modulate

When asked whether it is better to write a large page or divide the article into several parts, there is no general answer. But it is at this stage that the SEO aspect can be attracted. If the article matches different queries, make the parts that match those queries. For example, the article talks about PHP, using PHP to form and execute a script on the server, even if it is the same article, it can correspond to different requests, so do two pages.

You see that we always write for search engines, even if we decide to be natural!

5) Finally, think about search engines.

Only after writing the article should you think more purposefully about engines. Have you thought of including all keywords and synonyms regarding content? Add them at the expense of some minor changes.

Reference: Full interview.

See also how to write for the web, the best structure for a web page.