How visitors read on the web

Blog articles often look like a long, very detailed page without any subheadings, which can be considered transposing the dissertation to the network, but in this case the author did not acquire all the principles that are taught in courses on this issue. While we should welcome efforts to find such long text from what appears to be a single treaty, this is not what Internet users look for when visiting a site. What he is waiting for is known from a statistical study conducted on this issue by two researchers, and published in English in the article "How users read on the web." (Reference. below)

Here's a rundown.

John Morks and Jacob Nielsen saw that 4 out of 5 users read the pages globally, accepting the words here and there, and not cursive from start to finish...
So if you want to create a page to respond to what's expected, you can design it so it can be viewed as a whole:

  1. Give meaningful, not pompous titles.
  2. Use such lists;)
  3. Emphasize important words.
  4. Don't make long paragraphs: One idea by paragraph.
  5. Start with a global and section level conclusion.
  6. To be trustworthy, because it is not known who wrote this text. This requires a good style, avoid advertising style and quote your mentions.

Each of these points contributes something to the reader's memory plan, and to the interest he finds on the page .

According to the results of research conducted by both authors, this is what each of these improvements brings and ultimately, how, by combining them, you get a stronger influence on the reader:

  1. Ad paragraph without any possible improvements mentioned above: reference value 0.
  2. This text is rewritten, making it more concise: 60% improved readability, and therefore the effect that it has retained for the reader.
  3. We will review the original text and use the list to make it easier to view the text: 50% improvement.
  4. Rewrite the start text in a neutral, non-advertising style: 30% improvement.
  5. Three processes: neutral text, short text with one idea and a list for airing:

    124%     improvement!

Original article: How users read online.