List of statistical tools for the webmaster

Information is what makes the difference between a successful site and one that stagnates in anonymity and never progresses. However, at present, it is easy to obtain information on trends on the Web by obtaining extensive statistics on visitors, on the one hand, and on trends on the Web, on the other hand.

In fact, statistical tools indicate what interests site visitors the most, so what needs to be developed, and on the other hand, what they are looking for on the Web, so how to supplement it...

Know your visitors and what they ask for

This data is provided by statistical tools and services from various sources.
Most hosters provide a statistical tool that uses data collected by the server to prepare statistical data:

• Number of unique visitors per day.
• The percentage of traffic generated by each page.
• Monthly and annual summaries.

These tools are Urchin, Webyser, and open source Awstats. The first does not distinguish tours of Internet users from robots, from search engines, and therefore gives inflated numbers .
Online statistics services require JavaScript code to be installed on each page. They give the following numbers:

• Number of actual visitors on the graph.
• Rebound frequency.
• Traffic of the most frequently viewed pages.

The numbers this time are underestimated, since not all Internet users activate JavaScript code, and on the other hand, not all pages on a manually made site will include code. The main online service is Analytics.
Whether they are online or provided by the server, tools typically specify:

• Average time spent per visitor.
• Geographical distribution of visitors
• Distribution between direct access for the search engine.

All these data can be called "statistics of results." The webmaster may also need information about the Web as a whole to direct the content of the website.

To find out what topics interest Internet users, they will try to find out the keywords they most often search for, but Google shares the content provided by its search engine. Trends indicate the evolution and geographic distribution of studies.
A similar service, Google offers, when you enter a keyword, gives you a list of close words and a query for each. It is now included in the search engine interface.

Best statistical services and tools

To get all the stats on your site, here's a list of tools...

Example of web statistics with Piwik

• Webalizer
  Server statistical software that displays statistics in HTML from logs.
• Austats
  Another server tool that runs on the CGI or command line and creates tables from logs such as Webalizer. Written in pearl language.
• Google Analytics
  Client side tool with JavaScript code to enable. To find out what happens after the user comes to your site.
• Matomo
  Open source alternative Analytics, which produces extensive analysis, including for e-commerce, in real time (unlike Awstats and Webaliser). The tables are on the page as shown in the figure above. It uses JavaScript code, but the backend is on its own server thanks to the PHP tool and MySQL.
• Analytics.js
  JavaScript Framework for analyzing everything that happens on your site. For example, the number of visitors who fill out the form... The function call should simply be added to each action. Server.

Further information

• List of services and tools for the webmaster.
• Webmaster statistics. Services used and design practices.