Does your site deserve to receive back links?

Even Google, through its spokesman Matt Cutts, wants webmasters to create pages that people naturally tend to link to. This is what the linkbait and linkbaiting article says, which gives this definition:

"Everything is interesting enough to get people's attention." (Matt Cutts).

There are pages that cause attention and provoke a reflex to share them on social networks. This has the advantage of providing natural links, a much more effective method than others, such as sending to countless directories without visitors.

The content users expect...

Informative: Providing information that you find useful or important. Information you can provide because you have experience in this area because you have a connection with someone who can provide information. Thus, this form of obtaining backlinks requires that you first demonstrate that you are an authority in the field.
Scoop: The news you provide first. Or if you don't, the fact that we report more details than other posts on the topic. To do this, we need to research relevant topics and be ready to provide all useful information as soon as the news appears.
Tool: Script, program, original web service, one that the target audience may find useful.
A piece of opinion: For such an article to generate links, it must be accepted. We must express what others think in ways they could not have imagined.
The ability to add comments contributes to the fame of articles such as the next case...
Controversial post: Or, conversely, writing a post that goes completely against convention, which causes a reaction, other posts that will refer to this article. As we know, creating contradictions is quite common to gain acceptance.
Top 10 or statistics: List the top 10 products or sites or provide unique insights. In the second case, significant traffic is required.
Lists: Provide a complete list of sites on a given topic, a list of software. In some cases, you also get links from the sites listed.
Sensational: Photo, video or article about something unusual.
Acceptance of proven ideas: applying them to new situations. Another old recipe, but also another way to do more with less.

And the qualities associated with this content...

Exempli gratia...

Impressive: The reader is impressed by what he saw. It can be a collection of facts or images that enhance the impression, or simply the quality of the presentation. Photography can produce a sense of wonder through the beauty and grandeur of the scene. Text can produce the same effect.
Expertise: Why put a link on a page if you doubt the author's ability to cover the topic? Being recognised as an expert in your field is obviously not easy and can take time. But if you succeed, you are guaranteed to become a reference site.
Resource: Create the most important resource on the web in any area. For example, the largest number of GIMP tutorials. The number 1 always attracts votes, just like in sports .
Humour: a touch of humour is welcome. Without necessarily making your site humorous, if you know how to give a funny approach to something painful, this is quality.
corner: This is a poor man's resource, but we will never run out of it. Talking about what everyone else is talking about prevents us from coming out of anonymity unless we know how to see the facts from a new, unexpected and surprising perspective .
look: Crude design with flashy colours, use of spreadsheets for layout and intrusive graphic effects will negate any benefits that content may have: we won't put a link to an article.
The mobile section menu on this site gives you an example of the original look, with several CSS properties.

Contribute to the Internet, where links do not come from exchanges or very similar processes, but are caused by content that someone wants to share with others...