Blog and success story
The change in the number of subscribers to the American blog Techcrunch shows that a blog created by the author alone can be a good story.
TechCrunch was opened in the first of June 2005 by Michael Arrington. There were first months of one to five tickets a day. It became a collaborative platform with about ten articles a day from different authors.
This is the second blog in the Technorati ranking, which is inferior to Arianna Huffington.
Here are the statistics of the change in the number of subscribers to the blog's RSS feed:
| Year and month | RSS channel subscribers |
|---|---|
| June 2005 | 63 |
| December 2005 | 10000 |
| June 2006 | 65000 |
| End of 2006 | 200 000 |
| End of 2007 | 700 000 |
| End of 2008 | 1 000 000 |
The conditions that led this blog to such success were analyzed by an American author, here are the main directions...
1. Difference
Arrington himself says this, inspired by Dave Winner's phrase (which defined the RSS 2.0 format):
"When you start a new company, try to look for what others have already done."
Initially, the blog was determined by searching for originality, and for this, the author's personal blog was used to search for what could already exist as similar sites.
2. Dual activity
The site has double activity in blog and social networks, which is manifested, in particular, in the organization of online events to which Internet users are invited.
3. Relations
His way of surfing the Web 2.0 wave was to create a community around the concept. He focused on having relationships with prominent individuals of this trend and doing so, most often talking about them in his posts.
4. Simplicity
Arrington understands nothing about technology. But perhaps it's the art of giving the impression that we're approaching novichok technology to better explain it to neophytes. The content of blog articles is always clear, well explained. Long objects are intertwined with images. Including images in their notes adds to their interest.
Conclusion
The success of a blog depends on the originality and quality of its articles. Add images - plus. The development of the social network is just an addition to help promote content, if it deserves it. In particular, this happens through a subscription to an RSS feed .
It is necessary to publish several articles a day on topical topics, to unite another partner invisible to him - a search engine.
2011 Update
Techcrunch was bought out by AOL for $30 million.
Further information