How many clicks depending on position in Google results

?

A statistical study of the university on the one hand and a leaked document from AOL give us the answer: at least 70% of clicks follow the first three links and about 50% follow the first.

The first answer came from a study led by Cornell University in Ithaca in New York State.

It leads to the following table:

Position in results Clicks% Time spent%
1 56,36 28,43
2 13,45 25,08
3 9,82 14,72
4 4 8,7
5 4,73 6,02
6 3,27 4,01
7 0,36 3,01
8 2,91 3,68
9 1,45 3,01
10 5,55 2,34
Total amount 98,9% 99%

This study was conducted with a population of students who made 397 applications. This does not represent the population of internet users and only concerns the first page of results.

Another answer was given to us, when the statistics of the search engine AOL were published in error, it is probably closer to the truth, because it concerns the population of millions of Internet users.
It always depends on the nature of the requests on the one hand, the headers and descriptions on the other:

Situation % of clicks
1 47%
2 13%
3 9%
4 7%

This is 70% for the first three links, another study gives 80%, but only applies to one page.

A study published by the Chikita Insight website on May 25, 2010, still gives different results:

Situation % of clicks
1 34%
2 17%
3 11%
4 8%

Since April 2010, Google has displayed in webmaster tools the percentage of clicks for each page depending on its position, which varies over time and compares it with the number of views.
The information he provides is more useful than the statistics above.

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