The Future of Domain Names: 2,000 New Extensions

.COM may lose the interest and value it currently has with thousands of extensions because generic words will become available in thousands of copies.

ICANN, the organization that manages the creation of domain name extensions, says TLD (Top-Level Domain), and attributes them to registry management, announced the creation of free extensions in 2012 (this should have been in 2009).

Free gTLDs (Generic Top-Level Domain) will be added to existing generic extensions (.com, .net) and ccTLD (Code Code Top-Level Domain), country code extensions (.fr, .eu).

This announcement was presented to the media as giving everyone the freedom to create their own extension, use their own name or word of their choice, such as .cool, which would allow, for example, to create a scristol.cool domain. In fact, ICANN changed the rules for creating TLDs.
Until now, she has chosen extensions and organizations to manage them, registries, now any company can be registered, offering a new extension.

In June 2012, ICANN announced that a request had been submitted for 1930 new TLDs. Among them are google, youtube, lol, filed by Google among another hundred. Some extensions, such as .inc, .blog and .car, were requested by a large number of players.
Examples suitable in both French and English: .art, .docs, .page, .pore, .prod, .prod, .film, .video, .bio, .auto, .moto, .fancion, .guide, .tour, .music, .zip, .app, .dev, .plus, .love, etc
No one asked for an extension to prove that binding was losing interest. SEO !

Process for creating an extension

To create a new extension, the application must be submitted by a legal entity or individual to ICANN, and this leads to the start of the assessment procedure. According to the organization chart provided by ICANN called gTLD evaluation process, the following procedure will be required to implement the new extension...
  1. Opening the proposal period.
  2. End of period.
  3. Evaluation of proposed enhancements.
  4. Extensions resembling existing TLDs fail
    5. .
  5. Evaluation using financial and technical criteria for management capacity and expansion.
  6. Completion of initial assessment.
  7. Rejected applications undergo an extended assessment.
  8. If the extension offer cannot pass it: refusal
    9. .
  9. Otherwise, the quotation is attached to the list of enhancements allowed at the end of the initial valuation.
  10. Are there any objections? If yes, then the objection is evaluated according to four criteria: - It corresponds to the trademark. - it is immoral or illegal. - She insults the community
    11. .
  11. App can't resolve objection
    12. : failure.
  12. Otherwise, settlement of disputes begins: the same extension is proposed by several applications.
    13. In
  13. in this case, an assessment of who is most entitled to such expansion begins, taking into account the communities concerned.
  14. In the absence of a dispute or for the winner of the dispute, the execution of the contract may begin.
  15. The extension is approved by the bureau.
  16. The preliminary delegation is being tested.
  17. A new TLD is added in the root zone.

Details of the assessment procedures are provided by ICANN. It is important to note that an auction is envisaged for the settlement of disputes, namely in connection with the request for the creation of the same extension by several participants. The extension will be the most proposed.

Expansion cost

It is worth creating an extension:

The first 50,000 domains created with this extension will be free. In addition, it will cost 25 cents per domain.

Consequences of free gTLDs

Creating a new extension, as we can see, will be a lengthy and expensive process for the most sought-after extensions as they go to auction.
By the way, using the extension involves managing it with a constantly running server. Its profitability by offering expansion to domain name depositors will require heavy infrastructure.

ICANN predicts significant opportunities. So it can be seen that the scenario when any Internet user can create his own TLD with his last name will not come true in the near future. Who can create an extension then?
Brand name owners, important registrars (Ovh has already registered domains with its extension), organizations and associations created to manage new extensions.

Will these TLDs be widely used? Why would .book extension be much more successful than .info?
These new registers will accept the risk. If the expansion they created is not successful with webmasters, they will run to bankruptcy. Webmasters will also not want to launch a site with a domain name in the indefinite future, they will unsuccessfully turn their backs on extensions and rush to a drop in registration.
But that doesn't really apply to big players like Google, Facebook, because based on the content of their ICANN requests, these new extensions will only serve their own users. For example, .blog, if assigned to Google, will only be used for users of the Blogger site.

Further information