Web Page Name

Creating an optimal page title will increase your audience by highlighting your pages in links and search engine results. But what is the optimal title?

A good title should have the following qualities:

So that the Internet user wants to see the page.
Contains keywords for defining page content.
Not to be too short or too long.
Be unique on the site.

The experience of webmasters shows that the title can be changed later after publishing the page without inconvenience. If the new name is better than the old one, it can only improve the audience, but too often changing it will cause negative signals for search engines .

<title> tag, length and content

The title should ideally be contained in the <title> tag of the <head> section in the HTML code of the page for search engines, and be reproduced in the <h1> tag for visitors.
Engines can replace the abscenter of the <title> tag by taking the contents of the page back, but this tag is preferable, it is used, in particular, by the Google Webmaster Tools diagnostic tool.

When using CMS, everything will be generated automatically. Create a template with static pages. In PHP, the code will look like this:

<?php
$title="votre titre optimal";
?>
<head>
<title><?php echo $title; ?></title>
</head>
<body>
<h1><?php echo $title; ?></h1>

etc...

Thus, you will only need to write the name once, in the source code.

Ideal length for <title> tag

Length is especially important if the same name is used in the <title> tag and in the <h1> tag. The first is displayed by default by search engines, the second can be resumed in SERP if the <title> tag is missing.
This length is about 60-70 characters. Avoid a one-word or two-word title because the search will be too generic and the title will not participate in page positioning.

Conversely, a title that is too long will be truncated on the results page. It can exceed the displayed length, since content accounting does not depend on it, but in addition to 120 characters, it can be considered an attempt at spam.

Question of keywords

The name in the <h1> tag is one of the most important indexing and positioning criteria. Therefore, it should contain keywords for the page, keywords that the Internet user enters into the search bar to get to your article.
The <title> tag title is used only to display the page, it does not participate in positioning, but should prompt users to click on a link in the engine results. Therefore, he must both accurately describe the content and give the desire to consult with him.

The title is addressed primarily to the user, it should be a clear phrase, not a continuation of keywords. One page will be fined if the name is clearly designed to manipulate the search engine.
The less keywords in the title, the more meaning they will acquire. It is the current keyword competition that should determine the length of the title on the page. Therefore, it is necessary to add as many words as necessary to eliminate ambiguity between groups of keywords that may correspond to different contexts.

Domain name in header

Is it useful to put the domain name in the <title> tag header? It's a way to publicize the site's name where it appears as a link, which is controversial.
This cannot but negatively affect its positioning, since this shifts the search to the domain name. Placing it at the end of the title is the lesser evil if you think it's necessary.

Should the title be a question or answer

If your page answers the question, does the headline need to repeat the question or rather summarize the answer?
For example, to the question "What is a good web page name," the answer can be summarized as "The optimal name should be attractive and describe the content."
Which of these two sentences should be repeated in the page title?

Based on the current experience of search engines, I will say that a name in the form of a question would be the best option in general.
The engines do not yet seem smart enough to find the answer in the index corresponding to the Internet user's question.

Also, the user does not necessarily ask a question, but may wonder about a word or group of words, such as "Naomi Watts and Peter," without having a specific question, such as, "Who is Noami Watts' father?" (which he already knows). Positioning is more likely to be more competitive on the first request than the second, and because the answer is included in the content, its presence in the title is less important.
In case the content answers many questions, it is better to put the resume in the title.