Everything to avoid with Adsense

To participate in an advertising program is to enter into a partnership, and not try to milk a cow as much as possible...
If the account does not comply with the program rules, it is deactivated and deactivated at the time of payment. At the same time, the accumulated revenue is not paid; it is returned to advertisers.
Sites displaying Adsense ads must first comply with the Google Webmaster Guide.

Site content

  1. Do not advertise on a page that contains illegal or adult content. This includes gambling and the distribution of academic work. For a list of topics that are incompatible with the program, see Adsense policies.
  2. Not on copyrighted content unless you're the author.
  3. Don't put them in pop-ups.
  4. On pages that contain pop-ups for other networks or content.
  5. Don't use Google trademarks, logos, or screenshots.
  6. Do not place them on sites that automatically install programs or require users to install software to use the site.
  7. The site should not contain misleading redirects that increase traffic.
  8. Don't advertise on pages with little or no content. MFA (Made For Adsense) sites are now prohibited.
  9. So on pages that respond to a search script and which therefore may be empty.
  10. Don't put them in emails or software.
  11. Don't ask for anything related to sponsorship, like an email address.

SEO и Adsense

  1. You cannot manipulate the site to artificially improve its position in the search engine.
  2. A page should not contain too many keywords, unnatural keywords, or hidden keywords in the code.

Adsense code

  1. Do not change the code directly; define it in its entirety. from the account administration panel.
  2. It is not forbidden to add JavaScript code after Adsense code and related code if it is for statistical or monitoring purposes only.
  3. Regardless of the maximum numbers allowed by Google, placing more than two groups of contextual ads, plus a thematic group, plus two sponsorships, as well as a search bar seems excessive when you consider the feedback from visitors. It also depends on the page size.
  4. You can share a site with multiple accounts, but not a page. You cannot place the code for two accounts at the same time on the same page (they can be inserted dynamically alternately).

Clicks

  1. Never click on an ad on your own site.
    Use Google's demo tool for testing.
  2. Don't ask someone you know to press.
  3. Do not include a link reward. The incentive is asking visitors to click to earn you some money. Advertising a product is not an incentive.
    Note that promotion of referrals is permissible as clicks are free; only conversions (downloads or registrations) provide revenue.
  4. Do not indirectly encourage clicks, especially by placing an image next to an ad.
  5. Registering on a site where visitors are asked to click on a member's ad will close the account. These sites are known.
  6. Do not provoke unintentional clicks, for example, by placing a dynamic menu above an ad.
  7. Don't advertise directly under the headline to make people believe the headline refers to the ad.
  8. Integration is allowed. This means; make the ad look like a page, especially with the same colors. But not before the ad is confused with content: the ad must be distinguished from content .

Communication

  1. You may not publicly disclose the values displayed in your account.

Conclusion

As stated at the beginning of the text, membership is a partnership. Your account should be profitable, and advertisers should be profitable from advertising on your site. If ads don't convert, you'll be affected by reasonable pricing first and your revenue will decline. If your account is not profitable, Google may close it. Profitability is about relevance: ads that relate to page content earn more and are therefore always profitable.

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