Monetization FAQ

The website, including Adsense, democratizes advertising, is a professional tool that is available to all webmasters, making this FAQ indispensable.
Indeed, there are concepts to understand and mistakes to avoid in order to use the ad revenue program and avoid disabling the account...

How many visitors do you need to use Adsense?

You need to know that clicking on an Adsense ad brings in an average of 20 to 40 cents dollars, so even less in kopecks of euros (occasionally it can bring in much more).
By the way, you can hope for a click on 200-300 ad impressions depending on the topic of the site, and it can be seen that the number of impressions reported by Google is less than the number of visitors.
So with 1000 visitors a day, you can hope to earn about 20 euros per month, but this depends on the topic of the site and its quality. In this case, there will be a payment every four months.
Moreover, the less impressions, the more likely it is to be expelled from the program, including due to too many clicks by a third party, while the ratio of possible wrong clicks will be minimal with a large number of visitors.
I would say that 1,000 visitors a day is the minimum to start the Adsense program. This is not an official figure .

What is a contextual declaration?

This is the ad whose content, the advertised product, is selected according to the content of the page.
Google's Adsense ads fit that definition. They are selected by page keywords and key elements: titles, file name...
Contextual ads not associated with a page mean that either there is no corresponding ad or your affiliation has just been terminated.

Should I notify the advertising department that I have advertised on my pages?

This is completely useless. The JavaScript code of the ads that you post on your pages is associated with the Google site, which instead analyzes the page and selects the most current ads based on the content of the pages.

What exactly is a click stimulus?

Prohibit clicking on listings other than the corresponding product description. It could be a word ("help me," or a request of this nature), or an image attached to an ad to suggest that the ad is about that image, or page text that is similar in presentation to the ad, or any form of misinformation.
We are talking about encouraging a click when asked to click on a webmaster, while it is not an incentive for a click to describe a product (sponsorship or content, if you can foresee the advertisement that appears), even in a commendable sense, it is an incentive to use and this is not prohibited by the program.
Look at this gallery of incentives with a click, there are all kinds, hilarious compilation!! (most of these accounts are already disabled).

Can I click on an announcement to test the system?

Absolutely not. Google gives you a suite of tools to test your ads without the risk of your account being closed for invalid clicks.
This test system allows you not only to click on the ads you show, but also on those presented to other Internet users, including those from foreign countries. Thus, he will inform whether it is profitable to insert ads on a specific page.
A random tap should have no effect, as it doesn't count, it's useless to report it to Google, as he pointed out to us in a post on his blog.

How does she detect fraudulent clicks?

Advertising rules use hundreds of criteria to identify fraudulent clicks, the full list remains secret, but some guidance has been given to reassure advertisers. This applies to clicks by the webmaster or environment and Trojan horses that infect the site.
First level filtering is applied by the robot on all clicks. Geographical area, browser, IP address, these criteria, among other things, detect 95% of prohibited clicks, which are then counted from revenue (and, obviously, from the advertiser's account).
At the second level, it is suspicious sites that are carefully studied. This is where advertisers step in. Google tells them about the abnormal activity, then advertisers can demand some clicks be cancelled, leading Google to check the site and possibly disable the Adsense account.
Finally, advertisers can self-report disputed cases.

Can ads be considered paid links?

Paid links are prohibited by TOS (Term of service) search engines. But isn't the ad itself some kind of paid link? In fact, no, since what is prohibited by the "regulation" is manipulation of the algorithm when paying for links to pages in a large PageRank in order to transfer it to the site of the link buyer.
But the ad is in a JavaScript block and if it actually redirects to the advertiser's site, it does not affect PageRank (Google is supposed to be able to identify ad regulation).

The more visitors I have, the more profitability falls!

This is something that is common. There's nothing abnormal about that, because the highest-earning ads per click are also less common. By increasing the number of views and the number of pages, you will be able to collect ads with a lower ratio.
By the way, the price of the ad depends on the relevance of the keywords of the ad with the content of the page, and the increase in traffic should not be achieved due to the discrepancy between the themes of the site.
You need to reduce the number of ads shown in order to save only the most significant and save the value of the mouse click.

I did not touch anything on the site, but my income is constantly falling!

The problem is that when a site is idle, it gets ads that give less. It seems that Google prefers active sites with new pages or just pages whose content changes.

On the other hand, the number of clicks on ads tends to fall globally. According to a study described on the Adage website, over the past two years, the number of clicks has decreased by 50% and only 16% of Internet users clicked on ads in 2009, less likely in recent years.

Why is the total number of clicks greater than the sum of the criteria?

These may be several reasons. Your pages may be transferred to other sites. Internet users can also click on page declarations in the buffer (hidden pages).

Does sitemap improve Adsense's revenue?

Sitemap does not directly improve revenues.
Creating an XML map and distributing it to Google can only help you better index your site. If search engines take into account the additions to sitemap, new pages will be indexed immediately, which will bring traffic through the search, but also make it possible to enjoy the news of articles .

Does income depend on PageRank?

This was sometimes reported. A PR 6 or 7 site will receive higher revenue announcements. But there is nothing official about it. This can be an indirect effect, since the choice of advertising depends on the links on the page, on what demand they represent.

How to increase your income?

You can increase the number of clicks simply by optimizing ad placement: preferably at the top and left of the page, as noted in the Adsense blog. If the article is short, we will put an announcement at the end, if it is long, rather inside.
Very often, the creation of new pages leads to an increase in income. It looks like Google is placing more profitable ads on new pages.
Pages devoted to current facts are also good reports, but still they must be quickly indexed, which happens on constantly developed sites, as the engines adapt to their activities.
The value of ads is linked to and requested by page keywords. The ratio of the sentence in the keywords to the query determines the value of the ads.
Selecting the file name associated with the content can have an immediate effect, increasing the relevance of ads, as well as internal links to the label or content of the <title> tag.
Adsense's Revenue Enablement tutorial provides very detailed information on the topic.

Can I post images next to Adsense ads?

Google recently decided to clarify its position regarding both images and texts similar to Google ads.
Images cannot be placed against an advertisement so that the advertising link can be considered relevant to the image.
There should also be no text that looks like an ad.

How many pages to print?

Each time a page containing one or more groups of contextual or thematic announcements is loaded, the page is printed. This number is different from the number of ads or ad sets you see.

Can my account be disabled?

On the forums you can often see tickets like "My account has just been disabled, I don't know why!" Could this happen to me because my eCPM is high?
In fact, the question to ask yourself is not that my eCPM is too high? " (eCPM = revenue per click), but rather, "Does my account benefit advertisers?."
If you multiply the tricks to get more clicks and this leads to driving on ad sites of visitors who are not at all interested in what is there, then this is not the plan.
Reasons for disconnection, in addition to fraudulent clicks:
1) Arbitration: consists in running an Adword ad campaign with cheap ads in favor of a site where ads have a high revenue per click.
2) MFA (Made For Adsense) site created for Adsense. Content is absent or not interesting, pages are made only for clicks on ads.
Rather, you need to behave like an effective intermediary, bringing potential customers to sites that offer you income. To do this, ditch all methods that artificially encourage clicks, such as full-page ads, and instead produce good-level articles by providing accurate information. The reader can search for more about advertising... Will we delete an account that customers are happy with?
If, unfortunately, you can disable your account, there are a few less well-known advertising rules.

Can I disable too few clicks?

This has never happened. But if there is very little click, it is better to watch out so that you do not have accidental clicks.

I have a very high CTE. Will I be disconnected?

CTR is sometimes very high at some sites. If you have not done anything wrong (re-read the rules and what to avoid with Adsense), you do not risk being expelled for it.

Do I have a claim if my account is disabled?

According to the terms of the contract, the account can be disabled for any reason, if Google deems it appropriate. Publishers are space providers, Google is a client that can change providers if desired.
It has already happened that the publisher sues Google and wins it, this is the Greenspan case in the USA. In fact, he did not ensure that his account was renewed, and he was paid the accumulated money - $721. This is on the grounds that Google could not at least justify the reasons for the shutdown in court.
The judge's decision, however, is being discussed, as to justify the punishment, Google must disclose aspects of its algorithm, which will make it easier for scammers!

Can I show my ads in CPM?

Ads in the CPM are paid for by the number of impressions, not clicks. However, it is not a problem to even view his site often. Google doesn't count your visits.

 Does Adsense improve Google indexing?

Google clearly doesn't answer that question. Pages containing ads are analyzed by a robot called Mediapartner, while the search engine uses other software called Googlebot. The results of one are not used by the other.

What are sections?

The sections are explained in the Google Help Center. This is the placement of some comments recognized by Adsense robots, which limit the part of the page that needs to be considered specifically or, conversely, ignored. The code looks like this: <! --- google _ ad _ section _ start --> и <! --- google _ ad _ section _ end -->.
The portion of HTML code allocated in this way should have enough content to select the appropriate ad.

What is Smart Pricing?

The same contextual ads placed on the same site, but for different user accounts (this was experienced) does not bring the same amount and the gap can be very large. This is due to smart pricing, in French the price was a success.
Google allows advertisers, by choosing this option, to get a discount on clicks when they come from an Adsense account, where visitors convert less, that is, buy less.
If you bring uninteresting visitors to advertisers, then your rate falls on Google, and your site or all sites in your account will bring less for the same advertisement.
Google obtains this information using cookies posted on advertiser sites. The Smart Pricing Index changes every week.

How do I get video ads?

Google now offers ads in videos, and they are of course more likely to get clicks than images. Unfortunately, it is not possible to specifically choose this format. To receive such advertising, you need to select the format of illustrated advertising, and then the dimensions compatible with video: 200x200, 250x250, 300x250, 336x280. Google warns that these ads are limited.

Which keywords report the most?

Keywords for which advertisers give the most money: insurance, credit, real estate, home, car, hotels, movies, schools, digital. If these words are contained on the page, contextual ads will report the most when advertisers have selected those words that compete with each other and that need to be bet on to show ads

How much can you earn with Adsense?

Here are some examples of the biggest earners that have been made public:

• DigitalPoint.com: 10 thousand per month.
  A collaborative site that publishes articles for webmasters .
• AskTheBuilder.com: 30 thousand per month
.
• Digg.com: 250 thousand per month.
  To do this, he needs 30 million page views a day.
  Digg is a collaborative information site that selects articles on a system such as the one listed on the xul.fr source code and allows readers to assign articles points.
• PlentyOfFish.com. Earns 300 thousand a month. It's a free dating site with more than 15 million page views a day.

These figures relate only to personal sites, with one or more people to manage and do not include networks of sites. Google has a success page with Adsense.
These figures are mostly confirmed by Google. Please note that I used to have another site at the top of this list, but the site has completely disappeared! Success can be ephemeral.

What is a good CTR? Good eCPM?

There is no predetermined value, as it depends on the topic of the site, on the number of ads, which is an editorial choice. It is possible to increase the CTR with good integration. Most sites have a CTR of 1 to 5%.

Which ad format brings the most?

According to some users, a 300 by 250 rectangle is the best format. It can be inserted into content, usually on the right with text in front of and next to it. According to Adsense officials at Google, the best earnings come in order:

1. Ggrand rectangle 336x280.
2. Middle rectangle 300x250.
3. Skyscraper 160x600.

Can I post images next to an ad?

This is not banned until the images make you click, which is believed to be related to the ad. It is recommended to separate the image and the announcement with a line.

Can context be defined for ads?

For contextual ads, the context is the entire page, and ads are selected based on keywords found throughout the page. Sometimes this is undesirable, and we prefer to delimit the part of the page in which the keywords will be taken.
This can be done with two tags that robots that look on the page recognize.

Can you find out which ads visitors clicked on?

To do this, you need to define personalized criteria. They may also have statistics as stated in this FAQ. The exact announcement made by a particular advertiser is unknown.

Is it better to use one or more ad sets?

This depends on the size of the page text. If the text is very long, you can insert several groups into it, otherwise a 300 x 250 rectangle is enough. Always check the relevance of ads, without which they give very little. Each page usually contains a group of links plus a group of full ads.

Is it possible to use the statistics script without any problems?

Yes, until the script changes the announcement code.

Are statistics displayed in real time?

No, about every 15 minutes or with a longer delay. Sometimes it can take hours.

Are ads no longer only visible on my computer?

This is from your system state. To clean it, erase the cookies, run a virus scan.

Why do I only have ads of public interest?

Possible causes are numerous. Among other things, access to robots is prohibited by the robots.txt file, or by login with a password, there is not enough content or prohibited content on the pages, the type of advertising is not diverse enough (only images). All, because of which the Mediapartner robot could not parse the page or find ads that match the content.

Can I place an Amazon ad on the same page as an Adsense ad?

It's allowed.

Can a hacker catch my earnings?

This happens from time to time, a hacker can find a way to get to your site and replace your ad code with his own. The Adsense Hacking Checker script detects this maneuver.

Can I advertise on a paired domain?

This was allowed with a specialized service, Adsense for domain, and in this case, ads were selected depending on the domain name. But the service was closed in June 2012. We shouldn't put an ad on a blank page.

How to combine Adsense and Analytics?

This service, which allows you to receive information about clicks on the bulletin boards of the online statistics service Analytics, is gradually expanding to all users.
In order for Google to consider your account a priority, you must apply for it in the Interest Form on the Inside Adsense website.

What is the percentage of the webmaster that displays ads?

Google distributes 68% of the revenue paid by the Adword advertiser to a webmaster that displays content ads, which means contextual ads and links.
As for advertising on search pages of a personalized engine, they tell the publisher 51%.
Google plans to show percentages in the Adsense interface in the future.

How to get a premium account?

The premium account leaves more freedom to apply the rules, but only for a limited number of publishers.
It is Google that contacts the webmaster to offer him a premium account, it is useless to ask about it.
Need a certain amount of Adsense revenue or impressions. These figures are not reported, they talked about the time of 20 million impressions per day.

Can you make money on Facebook and Twitter?

The question was posed on the Webmasterword forum and opinions are quite mixed. Example:

I have a Twitter account with 27,000 followers in 4 languages. When I post a very important message from myself with an associated PDF document, I receive 10 visitors.

Typically, a Facebook account can bring substantive traffic, provided Twitter spends enough time to deliver traffic to the page, provided it is retweeted many times. In my experience, this brings minimal advertising profits.

Should I limit advertising to my site?

Absolutely, yes.

From the customization panel, you can specify lists of sites that place your ads, which prevents clicks on other sites.
And contrary to expectations, we are interested in this. Because you might think that if you copy pages to other sites, with the Adsense code, they can at least generate revenue, but this is a mistake.
Advertisers do not want their ads to appear on any sites, and by limiting the sites allowed, your account gains their trust and ads that will generate more. In my experience.

Does switching the site to HTTPS affect Adsense?

You will see a clear decline in income. Indeed, when a page transitions to SSL, all content must also conform to that protocol, including advertisements. Therefore, Google must find ads that are designed for this protocol, and there are much fewer of them than regular ads. In addition, old announcement codes are not compatible with SSL.

How do you know the effect of ad blockers?

When using both Analytics and Adsense, the following script (suggested by Webmasterworld users) allows you to find out the number of ad downloads and compare with what is displayed in reports.

<script>
if(typeof adsbygoogle !== "undefined") {
  window.addEventListener('load', function() {
    if(typeof ga !== "undefined") {
      if(typeof adsbygoogle.loaded === "undefined") {
        ga('send', 'event', 'AdSense', 'Ads blocked', { "nonInteraction": 1 });
      } else {
        ga('send', 'event', 'AdSense', 'Ads not blocked', { "nonInteraction": 1 });
      }
    }
  }, false);
}
</script> 

You need to be able to create a segment by analytics and assign events created by this script to it.

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