The future of search engines

For Stefan Weitz, who runs Bing's operations, Microsoft's engine:

"The future of search is not the text box you learned and used... it will no longer have that binding factor. Literally everywhere you go, on every device you have, every thing you touch will do a search, whether you realize it or not. "

This will complicate the task of the webmaster. Veith gives 10 years to the research field to disappear. The network will no longer be a collection of pages, but will become a digital representation of the real world.

Weitz's vision is an augmented reality aspect that involves looking at a database to provide information about what the mobile is showing.

Answer questions

For Eric Schmidt, ex-CEO of Google, the future is simpler: the search engine will simply have to give an accurate answer regardless of the question.
It seems that these ambitions are being picked up by numerous spreading Q&A sites, and old search engines like Ask turned into this kind of site.
Google's goal for the next 10 years is to give an answer that is exactly what you want to know .
Google CEO sees the future of finding a direct connection on your brain! Let's understand by that, know exactly what's going on in your head, what you think you want.
It is important to move from words to meaning. So, as Marissa Mayer says, go beyond the keywords. Google must understand the meaning of the questions to better answer them.

Updated 12/2/2023

It seems that now, in 2023, we have gone beyond this goal. Google answers the questions most frequently asked by internet users. Bing and Google implement artificial intelligence in engines, allowing, as ChatGPT does, to get almost an entire article on a question that synthesizes knowledge about this available on the Web.
You can also consult a you.com for a smart search engine.

Search engine in all devices

For Marissa Mayer, ex-vice president of Google search and later CEO of Yahoo!, another search engine, it will be most useful to translate the query into all languages ​ ​ and search for an answer on all pages, regardless of their language.

"We think it's really important to go beyond simple keywords and empower genders to ask questions and maybe access things more easily from their mobile phones."

In addition to current research, there is also the inclusion of new media: books, videos, news.

In the next 10 years, we will see new ways to search: with voice recognition, natural language, images or sounds. Among many other paths.
It may be necessary to revise the interface to account for all new media.

Combining intuitive search (Marissa Meyer) and device search (Stefan Weitz), we must have a motive that at any time will comment on what you are doing and where you find the people you meet...

Personalisation

Another development trend is personalization. The engine will look for answers based on what it knows about you, so that the answer is close to your own interests.
It also provides an intuitive search, according to which the engine presents the results even before you have formulated the query.

For a more efficient search, it is necessary that the engine knows you better. With personal (transparent and manageable) information, the motor will be able to react much better to what you expect from it.
The engine of the future will know where you live, that you know what your preferences are.
Localization is very important in questions that are asked, as there are answers that more accurately correspond to your region.

From Marissa Mayer's vision, saw the prerequisites with the + 1 button to facilitate social search, so depending on what you and your relationship love, and in instant search, where the result page develops while you enter the query.
Will Weitz's vision come true.

Go from keywords to word meaning

Google wants to gain an understanding of page content and go beyond primary keyword identification. After acquiring the Freebase site, a knowledge engine co-created by internet users, it has since extensively developed the content provided by the site. And builds the infrastructure of a new knowledge-based search engine.

And knowledge is built through relationships between objects. For example, the word Paris, when it comes to the city, is associated with the number of monuments, people. It may be as synonymous as sports betting, and it will be associated with something else. Thus, the goal is to understand what constitutes a word on a page and what the user requires in a request to give absolutely appropriate results.

Whether site content will be migrated to results pages

?

The next snapshot is the page of the experimental Google wdyl engine, launched in June 2011. Its purpose is to present different kinds of results concerning the query, in this case the word "robot."
As you can see, this goes beyond the list of sites and is practically an encyclopedic article on this topic. This idea seems to be of concern to Google, since along with this experimental site, organic search tests are carried out with a sidebar containing also a kind of encyclopedic article on the subject of the query, reminiscent of the Wikipedia article and using its content.

The future of the search engine in replacing sites? Some of the requests already give direct answers, such as conversion, scholarship course, Olympic results...

 

Knowledge repository

Over time, Google has built an extensive database of facts, from everything that is claimed on the pages of the Web. This framework should contain most of the actual facts. Google has plans to use this base to classify these sites, regardless of their popularity: pages that allegedly contain false claims (in conflict with what the Knowledge Vault contains) will be declassified! A new score will be set to replace Panda: Trusted Knowledge Rating.

The first expected consequence is the optimization of facts on sites to achieve better positioning. The end of any protest. And with all the irony! If I write on the page: "Search engines are great, and the ground is flat.," I will definitely be punished. But why exactly?

DARPA also wants to revolutionize research

The organisation, which is also the engine behind robotic development, wants to completely change the way it searches the internet. Therefore, she launched the Memex program, which will specialize in specific areas and cover all aspects of documentation, information retrieval, data analysis, and presentation of results.
The fact is that the main problem of the current search is in too many contexts, for which a few keywords are not enough to determine what is needed. The term "information extraction" implies the ability to compile detailed responses based on data taken from existing documents.

She therefore calls for contributions but rejects any suggestion of improving existing engines: the process must be entirely new. This page can give candidates ideas... The interface must also be new. Personal idea: Design an avatar that knows your job well and do research for you...

Robot search engine

When he becomes the knowledge engine that Google is actively working on, he will be able to connect with personal robots, as well as corporate robots, and provide them with data that allows them to learn the World.
It can also be used to understand human language, what a robot is told equates to a request it must answer or an order it must follow.

The Google logo is dedicated to science fiction author H.G. Wells.

Further information

• Video by Marissa Mayer. On Chrome .
• Future of Research, Marissa Mayer. (English).
• Summary of Eric Schmidt's interview.